Five Lakes is Russia's most well-known vodka brand.

According to the data provided by the GfK-Rus, Five lakes is well-known by 69,10% of russian citizens. The study was held in May 2012 and included all Russian regions.

  Vodka Brands Awareness* 
1. Five Lakes 69,10%
2. Parliament 64,20% 
3. Green Mark 64,00% 
4. Belenkaya 60,10% 
5. Russian Standart 57,90% 
6. Juravli 55,60% 
7. Другие марки водки 45,30% 
8. Белая Берёзка 33,20% 
9. Yamskaya 27,30% 
10. Baikal 18,10% 
*data of GfK-Rus (2000 respondents choose brands they know among the list provided